AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps on iOS in Australia: Q2 2025
Explore the performance of the top personal finance apps in Australia on iOS during Q2 2025, with insights on downloads, revenue, and active users.
The second quarter of 2025 saw varied performances among the top personal finance and budgeting apps on iOS in Australia. Here's a closer look at how these apps fared in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower.
Splitwise, developed by Splitwise, Inc., showed a notable increase in weekly revenue, peaking at approximately $1.6K by the end of June. Downloads steadily rose, reaching around 4.8K in the same period. However, weekly active users fluctuated, starting at about 103K and dipping to 78K mid-quarter before recovering to 92K.
WeMoney: Pay off debt faster maintained a consistent weekly revenue, with a slight rise to $1.1K at quarter's end. Downloads showed a declining trend, starting at 2.3K and decreasing to about 1.4K. Active users remained relatively stable around the 53K mark throughout the quarter.
YNAB, from You Need A Budget LLC, experienced a gradual increase in revenue, reaching over $1.2K by late June. Weekly downloads hovered around 600, while active users saw a decline from 4K to just over 3K.
Buddy: Budget Planner App reported a steady revenue increase, peaking at approximately $1.1K. Downloads remained stable, averaging around 1.6K, with active users slightly fluctuating but ending the quarter at around 2.9K.
Lastly, Spendi showed modest revenue growth, closing the quarter at $707. However, downloads dropped significantly mid-quarter, with a slight recovery to 33 by the end of June.
These trends provide a snapshot of the dynamic personal finance app market in Australia. For more detailed insights and data, visit Sensor Tower.