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AI Insights · Timothy · July 2025

Top 5 Personal Finance Apps on iOS in Australia: Q2 2025

Explore the performance of the top personal finance apps in Australia on iOS during Q2 2025, with insights on downloads, revenue, and active users.

Top 5 Personal Finance Apps on iOS in Australia: Q2 2025

The second quarter of 2025 saw varied performances among the top personal finance and budgeting apps on iOS in Australia. Here's a closer look at how these apps fared in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower.

Splitwise, developed by Splitwise, Inc., showed a notable increase in weekly revenue, peaking at approximately $1.6K by the end of June. Downloads steadily rose, reaching around 4.8K in the same period. However, weekly active users fluctuated, starting at about 103K and dipping to 78K mid-quarter before recovering to 92K.

WeMoney: Pay off debt faster maintained a consistent weekly revenue, with a slight rise to $1.1K at quarter's end. Downloads showed a declining trend, starting at 2.3K and decreasing to about 1.4K. Active users remained relatively stable around the 53K mark throughout the quarter.

YNAB, from You Need A Budget LLC, experienced a gradual increase in revenue, reaching over $1.2K by late June. Weekly downloads hovered around 600, while active users saw a decline from 4K to just over 3K.

Buddy: Budget Planner App reported a steady revenue increase, peaking at approximately $1.1K. Downloads remained stable, averaging around 1.6K, with active users slightly fluctuating but ending the quarter at around 2.9K.

Lastly, Spendi showed modest revenue growth, closing the quarter at $707. However, downloads dropped significantly mid-quarter, with a slight recovery to 33 by the end of June.

These trends provide a snapshot of the dynamic personal finance app market in Australia. For more detailed insights and data, visit Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025